Social Reporting & NCAA
Nicholas Schlereth, Ph.D., MBA

The National Collegiate Athletic Association (NCAA) has produced an effective model at delivering and managing college athletics in the United States. The NCAA has faced overarching criticism about the business model that is implemented by its member institution athletic departments; a business model that focuses solely on revenue generation and neglects the attributes of participation and academic achievement (Gaul, 2015). The rise of non-financial reporting in Europe, especially France, presents a model of non-financial reporting that could be followed by the NCAA. The French Grenelle II Act framework is adapted to the NCAA in this paper for its relevant possibility to increase transparency in business actions for stakeholders (R. Eccles, 2012). The one-report reporting format is introduced as an effective, means to be communicate to stakeholders because of its diversified use of multiple communication mediums (R. G. Eccles & Krzus, 2010). The use of social media by athletic departments could present a strategic advantage for athletic departments in the sharing of information with stakeholders. The purpose of this paper is to introduce a framework that can be applied to the NCAA to enhance the stakeholder communication and enhance organizational ethical practices.

Full Text: PDF     DOI: 10.15640/jble.v6n1a1